One of our earlier projects for Raymour & Flanigan, this manhattan store sits just down the block from Avery Fisher Hall and Juliard School of Music. The main showroom was on the second floor via an open atrium and escalator, therefore drawing the eye up was an important component of this design. Upon entering the main lobby, one is confronted by a vertical video display kiosk that traversed both floors allowing the pedestrian an easy transition from the lobby level to the second floor showroom. Exterior signage was critical in identifying the store’s brand while blending with the architecture of the building.