Gazoontite was one of the originators of click and motor retailers of the mid to late 90’s. The goal was to convey the healthy products for asthma and hyperalergenic concerns. Roosevelt, Long Island was the fourth store that Gazoontite was to open. It was located inside the Roosevelt Field Mall. Branding the product look and feel had to follow through with the image and branding the company selected. Bamboo was just catching on as a sustainable product. In this store, we used bamboo as a focal point throughout in order to convey a sense of healthy well being. The store colors and lighting were also selected in the subtle but convincing colors that you were in a place to be healthy. All stores were to be tied into online retailing through touch screen kiosks, an ealy idea of how internet marketing might work.