South Warren Street in Syracuse is in a transformative period. This parking garage is part of the revitalization of the neighborhood through exploring the mixed use motif for retail and commerce. Billboards often serve as message to the general public that something interesting is coming. This particular site provided us an opportunity to work with local artists to create a vibrant poster wall to address what was an otherwise drab portion of the stree scape. When the parking garage was finaly renovated and open for business, he sign came down and a new thriving business took shape as part of an urban renewal plan for downtown Syracuse.