A challenge many small businesses have is how to attract more customers and more life to your store. To engage the public and bring them from the sidewalk into your establishment, start with your street presence. Here are a few ways to improve your chances of drawing in new sales:
- Add Awnings.
As simple as they sound, awnings easily spruce up your façade and add a welcoming, thriving business vibe to the face of your business.
- Let There Be Light:
If your business is open after the sun has set, ensure the public knows this! Add exterior lighting through lighted signage, or a light pole. Add ambient lighting to your landscaping or throughout your seating area.
- Seat Them:
Even if you do not offer food or drinks, provide a place for walkers-by to relax. Have them face your business in some way. As they rest, they may be intrigued by your offerings.
If you do offer food or drinks, create an environment where patrons can sit and enjoy the weather or the scenery. Include soft seating and umbrellas to make your business really stand out.
- Make them stop:
Create a reason for pedestrians to stop and take notice. Add a sculptural piece or community artwork to engage the public.
- Mini Plaza:
People like to gather. Create an outdoor space for socialization. If you have enough space, host events on your mini plaza, such as product tastings or presentations.
These five simple techniques can add value to your property as well as to your bottom line. As you draw more people and they begin to stay longer, the effect will be a greater pool of customers and you may even inspire your neighbors to do the same.