One of the easiest ways a small business can attract new foot traffic and improve sales is to invest in their store facade. A customers first impression will set the tone for their experience and the future relationship they will have with your company/brand. Does your facade showcase your company in its best light? If not, here are a few ways to update your storefront without breaking the bank.
Paint is the most cost effective way to update your property on the inside and out. If your store has many architectural details, highlight them with contrasting paint colors. If you have a pretty plain box, consider adding artistic paint elements that will highlight the buildings best features.
In the photo above, adding pink and gold details refreshes the overly grey hues previously used. The buildings details come to life with thoughtful color updates. Awnings are an inexpensive way to improve the ambiance and comfort of your store.
Add an Awning
Awnings serve several purposes. They provide shelter from the elements, protect your merchandise from sun damage and glare and create a strong point of entry for your customers.
In the photos above, the black awning gives the store an elegant, higher end appeal. Simple, yet conveys a message that you are in good hands in this jewelry store.
Outdated signage is a first clue that the business may not be stable or is not well kept. Be sure your signage is modern and clean and a clear reflection of the strength of your business.
In the photo above, the large outdated sign was replaced by a modern window update and a matching address label. They gold signage work does a much better job of welcoming potential customers.
Add or update Lighting
Great lighting improves safety and reduces the potential for crime. Updates in lighting even allow you to control the conditions from a mobile device. In addition, properly place lights can highlight window displays which can result in improved sales.
In the photo above, moving the lights from shining directly onto the window merchandise to a position near the awning creates an ambiance and reduces window glare. The result is a higher end look.
Adding landscape elements where allowed creates an environment for people to want to be (sense of place). You could even go so far as to add street furniture to create a gathering place for your customers.
In the photo above a simple hanging basket brightens up the facade and changes the feel of the street.
Take a look at your storefront. Does it portray the type of experience your customer enjoys on the inside? Consider these simple updates to create an atmosphere that welcomes and spoils your current and potential customers.
As always before starting work, be sure to check your local building code/architect for rules pertaining to your particular space.